.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to running into billions in equity capital yearly, have actually increased nearly $360 million so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That lag results from market saturation, enhanced regulative stress, and economic uncertainties.ADWEEK spoke to 5 VCs who remain to acquire adtech providers, regardless of these difficulties, regarding what they are looking for and also what they stay away from. Possibly unsurprisingly, these real estate investors are actually targeting chances in privacy-focused technologies and also industry-specific regions like connected television.